New product development

Innovating Traditional
Latvian Cuisine

Leading product development at Lido to blend heritage with modern culinary trends.

*Tabel Design EU Commision -Represent LV FOOD

My role

Product Management

Innovation

Creative thinking

Representative

Process

Concept development

Business analysis

Product Development

Product launch

Period

2014-2016

📌 Background

Lido Restaurant Company is facing challenges in maintaining its market position and meeting evolving customer demands. With a primarily Latvian traditional cuisine focus and a strong tourist presence

Goal: Strive for innovation in culinary offerings, identify growth opportunities, enhance customer loyalty, drive revenue growth with cost-efficiency, and embrace eco-friendly practices for sustainability

Lead employees across 8 location

+500

Product launch events

+15

Reaching customers

+1 mil

Process Overview

Crafting ideas that honor Latvian traditions while embracing contemporary tastes.Evaluating market trends and customer preferences to inform product strategies.

System Design Collaboration with cross-functional teams is key. Sharing expertise with staff, we design efficient systems for consistent product delivery across Lido locations. Implemented scalable production processes and quality control measures to ensure uniformity and excellence in every Lido outlet. Developed standardized recipes and procedures, allowing for seamless integration of new products into existing operations.

Concept Development and Prototyping In my dedicated creative laboratory, a process of innovation takes center stage, where ideas are transformed into reality through designs. Testing, and collaborative synergy. Spearheaded the development of prototypes that blend modern culinary trends with traditional Latvian flavors. Organized and managed tasting events for dignitaries and industry leaders, showcasing our commitment to cultural authenticity and gastronomic excellence. Supervised the iterative refinement of concepts based on feedback from these exclusive gatherings, ensuring our products resonated with both our heritage and contemporary palates.

Employee Training: Developed comprehensive training programs for staff across all Lido locations.

Customer Engagement: Orchestrated product launch events and implemented targeted sampling campaigns.

Marketing Strategy Collaboration: Crafted compelling narratives emphasizing fusion of Latvian heritage with modern gastronomy.

Monitoring and Optimization: Continuously analyzed customer feedback to refine offerings and implement agile adjustments.

Solution

New product development

Innovating Traditional
Latvian Cuisine

Leading product development at Lido to blend heritage with modern culinary trends.

My role

Process

Period

2014-2016

📌 Background

Lead employees across 8 location

Product launch events

Reaching customers

Crafting ideas that honor Latvian traditions while embracing contemporary tastes.Evaluating market trends and customer preferences to inform product strategies.

Traditional Latvian cuisine needed a modern refresh to appeal to evolving customer tastes while maintaining its cultural heritage.

Let's Work Together

New product development

Innovating Traditional Latvian Cuisine

Leading product development at Lido to blend heritage with modern culinary trends.

My role

Process

Period

2014-2016

📌 Background

Lead employees across 8 location

Product launch events

Reaching customers

Crafting ideas that honor Latvian traditions while embracing contemporary tastes.Evaluating market trends and customer preferences to inform product strategies.

Traditional Latvian cuisine needed a modern refresh to appeal to evolving customer tastes while maintaining its cultural heritage.

Innovating Traditional
Latvian Cuisine