Real-life superhero

Leadership
Under Pressure

Managing Rescue Operations

My role

Team Leader

Problem Solving

Coaching

Setting

Rebranding

Elevated

Recruiting

Period

2017-2022

📌Background

What I did ? Former fire brigade commander. Led daily team training and managed high-stakes situations, guiding people to safety. Seasoned in crisis leadership and quick decision-making under pressure.

Problem: The need for an inspiring young leader who embodies the qualities of a Firefighter Agile Team Leader, helping to challenge stereotypes and attract potential recruits to management and rescue operation roles.

Lead rescue operations

+1,500

Trained Firefighters

+300

Inspired through online content

+100 k

🔥FireFit

Created FireFit to modernize the perception of firefighting, transforming it into a platform that redefines traditional concepts and inspires men to see firefighting as heroic, impactful work.

Solution

Social media

Rebrand Firefighter Persona To captivate a new generation, FireFit employs engaging social tactics with dynamic video content. We showcase the adrenaline, teamwork, and real-life heroism of firefighting to inspire young talent.

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Attract men to the industry Created Firefit a movement blending real-life fire brigade training with fitness. Developed engaging programs including live events, hands-on training, and instructional videos. Aimed to attract more people, especially men, to the fire service industry while promoting physical fitness and emergency preparedness.

Portable fire safety It offers a controlled environment for hands-on experiences with controlled burns, deepening understanding of advanced safety systems integration, and inspiring interest in firefighting careers. This transformative tool will empower communities with practical knowledge, fostering a culture of safety and resilience